Writing A Killer Author Resource Box
Article directories clearly state that when reprinting an article, the authors bio box must remain intact including the link. The resource box is one of the crucial pieces of your article marketing strategy. It is what will draw a person to your website, increase your traffic and eventually your sales.
Your resource box should include enough information to grab readers' interest, and have a strong call to action that will motivate them to click on your link for more information. Irrespective of how good your article is, if your resource box does not persuade the reader to visit your site and find out more, you have wasted an opportunity to earn a customer.
Tips for writing a great resource box:
1. Don't start your resource box off with your bio. This means to the reader that your article is complete and that they can quit reading. Instead, begin with a question or statement that will attract them to read more. Example: "Want fourteen more options to make money from home?"
2. Do not include a full bio. Most people do not want to go through your full bio or every degree and accolade you have received. In fact, most people will skim over it and you will lose their curiosity before they get to your link and call to action.
3. Have at least one link, more if allowed. See the resource box guidlines for each directory to find out what you are permitted to include. Most allow one link, some two. Be sure to include as many links as you are allowed.
4. A strong call to action is a complete requirement. Include a statement which notifies the reader what they will receive when they click on your hyperlink and how it will benefit their lives. For instance, "Download Joe's free post today for more ways to earn money in your sleep!"
5. Answer the burning question. When crafting your resource box, think about the question all readers ask (if just subconsciously)... "What's In It For Me?" (WIIFM).
6. Draft a different resource box to fit every report that you create. If the article is about home improvement, then draft your resource box to relate to that with an appropriate offer and link. If the next content is specific to tool selection, get your resource box in that direction. Start a file of resource boxes so that you can add an appropriate one without recreating it each time.
The resource box is your chance to tell the reader what you have in store and what they should do next. If you can show a viewer what they will gain by clicking on your link, you're almost certain to build your website traffic with the articles you create.
Writing A Killer Author Resource Box
Article directories clearly state that when reprinting an article, the resource box must remain intact including the link. The resource box is one of the most important pieces of your article marketing strategy. It is what will draw a person to your site, increase your traffic and ultimately your sales.
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