How You Will Make Your Affiliate Marketing More Efficient
Viral marketing can work in any sector, I mentioned before on that Viral marketing has TWO uses. One is obviously to earn money, the second less recognized one is to GET LINKS. Correctly choosing a trending topic, which is not yet saturated is the KEY.
Say you manage a fashion site, don't stress about giving out the ultimate code, worry about giving a code and making it appear as it is going to be limited and gets you GREAT savings (wherever possible get an exclusive code, mainly because then even if it get released somewhere else you will get the credit)
When USA was doing the presidential candidates issue I did a test experiment. I developed two "sniper sites" one was for first female USA president (something like that), the other for first US black president. Stuck biographical kind of content on there, put in an e-mail capture form there. Made each site rank for about twenty-five different terms, competition was non existent.
To do a Viral promoting for an affiliate site the key is to show as a non affiliate site and must appear to offer value. Create and look for fabulous stories, try to find what is the hot and trending topic. A great way for spotting trending topics is twitter, but that will be on an additional blog post I hope.
Being rude and obnoxious will also help. I have now got one site that basically picks on one celebrity, and just destroys them, their clothes comparing them to other celebs and also animals. This site ranks astonishingly well for all sorts of terms for that celebrity. In turn I get a LOT of traffic organically and from other sites, and 90% of my links are entirely natural.
I also get loads of hate mail. Which also gets posted unique content is unique content after all. Most significantly I get lots and lots of links, naturally. That specific site has over 15K in facebook likes.
Pictures and Videos are a very good viral marketing tools, a picture with a watermark links goes a very long way to establishing your site. Videos if done correctly are simply mind blowing, I have admit-tingly until very recently avoided doing videos as didn't have the setup for that, but now that I do I have one hopefully big viral campaign going live now.
The key to commence any affiliate based viral marketing campaign is to have your user base right and have an effective marketing plan. I would take two hundred highly motivated (bad or good) users over 1000 semi interested users any day. Highly motivated users will result in really help bring your site to the front.
I don't have a site on cycles, if I did I might have been all over tour de France. Developing several sites, some eulogizing certain riders, while others lambasting them some times even creating a cross site argument to help distribute my users, as well as maximize my exposure. I would have picked up the celeb gossip, the sleazy and the sensational. I would have had one site that would have just been about the reviews, giving it exposure and a regular following.
This kind of project for me would have taken 2 years, one year I would have developed the authority of the site get several dedicated users (say 300 or so) THEN next year I would have been rude, focusing on all the sleazy elements every misstep and that would have been my attempt to get other bloggers talking about it. Hence giving me links, which is an important element of viral marketing.
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