Enhance Your Sales By Alluring Callers With Your Answering Machine Messages
Getting an on hold message, which is mainly the statement your callers hear while waiting to be served, is important because between 16% and 20% of callers make purchases according to the deals and offers they get while on hold (according to Maxi Marketing), because the message brings down the call cancellation rate by up to 90% and raises hold time by as much as 500% (according to Better Business Marketing), and because you are able to enhance your company's and your brand's reputation. Hold message is effective considering that you will be able to promote new products/services, to influence the callers to act, to talk about your strengths and specialties, to highlight achievements and awards, to support your website, and to give thanks to callers for waiting and to assure them that they are going to be served in a little while. You should be careful when choosing your on hold message considering that some hold messages do not ever connect with callers.
For answering machine recordings to show good results in connecting with callers, consider using available resources. You need not start from scratch to generate your on hold script. There are many resources that you could get from different sites, from brochures, and from promotion materials. The scriptwriter could easily get the wording for the script directly from these kinds of resources or he/she could get something supplementary. You must particularly go for on hold scripts that have led to the success of other businesses.
For your on hold message to connect with your callers, choose your tone meticulously. You should take this message as your 'virtual receptionist', that means the tone should be friendly. Voice selection is very important and it should be determined by the type of business that you are operating.
You must highlight your strength if your answering machine messages are to connect with callers. It is only after you set your company apart from your competitors that the message will have the desired effect. Never shy away from which includes recent appreciation and awards as well as affiliations with renowned associations in your answering machine recordings. Additionally you can indicate if you are a member of consumer protection agencies such as the Better Business Bureau (BBB). This enables customers to see you and your business as being credible and trustworthy.
You should not overload your callers with information. Cramming too much information on your hold message such as describing all the products that you must sell will overwhelm the callers and you will not likely pass the intended answering machine message across. You should also avoid technical jargon. The message should be concise and it should have a memorable and catchy appeal. Ensure that you include a call to action such as advising the callers to buy from you, to visit your website, to ask questions, and to know more about you.
You could connect with the callers by covering all the bases. Almost all callers are trying to find simple information such as the hours of operation, your physical address, your fax number, and the URL of your website. You will save the caller's time and even your employee's time if you put in this information on the on hold message.
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