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B&N's New Nook Wireless Portable Reading Device Confronts Amazon's Digital Ebook Reader

B&N's New Nook Wireless Portable Reading Device Confronts Amazon's Digital Ebook Reader;

The contemporary Nook wireless portable reading device being produced by Barnes and Noble, the worlds biggest book store with in excess of 1,300 branches, seems all set to lock horns with the worlds best selling digital book reader, the Kindle2.

While not long released, the Nook electronic book readers are searching to ruffle Amazon's feathers even more by taking it on openly in a segment of the market place, that up to yet, the Amazon Kindle has dominated. Ever since it's launch, at the outset as the Kindle then later in February 2009 as the Kindle , it has re-ignited the digital books reader market place by offering a blend of revolutionary features, through it's instantaneous connect wherever wireless networking and also the leading choice of titles available for download at excellent, cheaper than the high street, prices.

No doubt after going through ebook reader reviews, purchasers brought in to the concept in a immense way and it is only recently that the rest of the business have woken up to the truth that this is the future of book purchasing. An so in the last few months we have had the announcement from Sony of their aim to enlist in the fun, with their soon to be launched Daily Edition, and the most recent press release from Barnes and Noble that their own candidate, the Nook, will be back to complete production in the not too distant future.

There are no misgivings that the Kindle2 is the model everybody is going after. And to be honest it's nice to see a little competition in this market. Yes we have had the iRex iLiad but the ebook readers reviews disliked it because it was a little on the big side to be a wireless ebook reader, great for office use with the 1:1 A4 facsimile, but much like the KindleDX - another wireless portable reading device - not something you would desire to take on vacation, or put in your handbag or pocket for that matter, and it was on no account going to contend on price was it?

Thus now we have two significant companies willing to go head to head, with the power of Amazon, on all fronts. Sony corp of late enlarged the size of their store at the Sony-Store and reduced the price of their digitally delivered books to match that of Amazons and hopefully Barnes and Noble, who have at all times been in the identical ballpark price point wise, will match them title for title also.

But the major news bulletin for consumers has to be the shift away from proprietary file formats utilized by Sony in the early days and still utilized by the Kindle now. To make clear the situation I will use Kindle as an illustration, remember this is still the case with the Kindle2 so it makes it clearer.

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